design leader shaping how teams build products

I help organisations navigate ambiguity through Strategic Design, Information Architecture, and Design Operations. With over 15 years of experience, I bridge the gap between complex system logic and human-centered design. I move beyond individual features to architect scalable ecosystems, mentor high-performing teams, and drive operational maturity.

Currently driving UX maturity at Turnitin.

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work

Work

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about me

I work at the intersection of strategic design, information architecture, and team enablement. While my past experience

I help teams make sense of complex systems, align on shared language, and design experiences that reflect how people actually work. My focus is less on individual screens and more on the structures, workflows, and decisions that shape products over time.

Over the past 15+ years, I’ve worked across ed-tech, fin-tech, and independent ventures. I’m often brought in when things feel ambiguous, fragmented, or hard to scale, and when teams need clarity before they can move forward.

what I do

My work usually involves:

Framing complex problem spaces before solutions are discussed
Creating shared understanding across design, product, and engineering
Translating real user workflows into coherent product structures
Helping teams develop sustainable ways of planning and communicating work

I care deeply about clarity, not just in interfaces, but in how teams think and collaborate.

what I’m interested in

I’m particularly interested in:

Information Architecture as a strategic tool
Designing systems rather than isolated features
AI as a support for human thinking, not a replacement
How teams and people work, ideate, and collaborate

These interests show up consistently across my work, whether I’m enabling a UX team, shaping complex ecosystems, or helping a small business find their footing.

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contact

I’m based in The Netherlands.

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